Hyunsoo Andrew Park
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Hyunsoo Andrew Park
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Hyunsoo Andrew Park
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Hyunsoo Andrew Park
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Hyunsoo Andrew Park
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👋
Hello, I’m Andrew - a product designer transforming ideas into experiences.
Hello, I’m Andrew - a product designer transforming ideas into experiences.
😎
😎
Now. Freelance Product Designer
Now. Freelance Product Designer
🫡
🫡
Prev. Lead Product Designer @ Scalable
Prev. Lead Product Designer @ Scalable
📍
📍
San Francisco, CA
San Francisco, CA
🎓
🎓
CMU Design & HCI Alum
CMU Design & HCI Alum
Currently I’m working as an independent product designer guiding startups from 0 → 1. I’ve been lucky enough to work with some of the brightest minds at 2.5 Dev (web 3), Dalcomsoft (mobile gaming), CloudRig (heavy civil), and Villain (resell marketplace) to name a few.
Before embarking on my freelance journey, I led design at Scalable, a print on demand e-commerce company. During my tenure, I had the privilege to work on all of its flagship products like Inkpop (previously ooShirts), Chip (previously TeeChip), Scalable Press, and was able to contribute to one of the milestones of making it up to billion in total sales & $500 million annual revenue.
Currently I’m working as an independent product designer guiding startups from 0 → 1. I’ve been lucky enough to work with some of the brightest minds at 2.5 Dev (web 3), Dalcomsoft (mobile gaming), CloudRig (heavy civil), and Villain (resell marketplace) to name a few.
Before embarking on my freelance journey, I led design at Scalable, a print on demand e-commerce company. During my tenure, I had the privilege to work on all of its flagship products like Inkpop (previously ooShirts), Chip (previously TeeChip), Scalable Press, and was able to contribute to one of the milestones of making it up to billion in total sales & $500 million annual revenue.
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1/5
Role
Role
Lead Product Designer
Lead Product Designer
Duration
Duration
2019 - 2020
2019 - 2020
0 → 1
0 → 1
E-Commerce
E-Commerce
Web & Mobile
Web & Mobile
MVP
MVP
Design System
Design System
Branding
Branding
Strategy
Strategy
Inkpop, formerly known as ooShirts, is a print-on-demand platform enabling customers to design and order custom products like t-shirts without minimums. I led the redesign of this decade-old product, launching the refreshed platform within a year. The redesign significantly enhanced key performance indicators, including an increase in revenue per visitor and conversion rate, while maintaining a strong average order value compared to its predecessor.
Inkpop, formerly known as ooShirts, is a print-on-demand platform enabling customers to design and order custom products like t-shirts without minimums. I led the redesign of this decade-old product, launching the refreshed platform within a year. The redesign significantly enhanced key performance indicators, including an increase in revenue per visitor and conversion rate, while maintaining a strong average order value compared to its predecessor.
Inkpop, formerly known as ooShirts, is a print-on-demand platform enabling customers to design and order custom products like t-shirts without minimums. I led the redesign of this decade-old product, launching the refreshed platform within a year. The redesign significantly enhanced key performance indicators, including an increase in revenue per visitor and conversion rate, while maintaining a strong average order value compared to its predecessor.
Inkpop, formerly known as ooShirts, is a print-on-demand platform enabling customers to design and order custom products like t-shirts without minimums. I led the redesign of this decade-old product, launching the refreshed platform within a year. The redesign significantly enhanced key performance indicators, including an increase in revenue per visitor and conversion rate, while maintaining a strong average order value compared to its predecessor.
Design Page on Web & Mobile
Design Page on Web & Mobile
2/5
Role
Role
Lead Product Designer
Lead Product Designer
Duration
Duration
2018 - 2019
2018 - 2019
E-Commerce
E-Commerce
Print-on-demand
Print-on-demand
Dropshipping
B2B2C
Web & Mobile
Web & Mobile
Redesign
Redesign
Design System
Design System
TeeChip is an online marketplace that enables entrepreneurs and designers to sell custom-designed products using a print-on-demand model. I spearheaded the creation and implementation of TeeChip’s first design system, leading to a comprehensive marketplace redesign. This new design system decreased time to market by 75%, facilitating quicker design implementation by engineers. I also revamped crucial marketplace features such as navigation, checkout, and product details, collectively increasing conversion rates significantly.
TeeChip is an online marketplace that enables entrepreneurs and designers to sell custom-designed products using a print-on-demand model. I spearheaded the creation and implementation of TeeChip’s first design system, leading to a comprehensive marketplace redesign. This new design system decreased time to market by 75%, facilitating quicker design implementation by engineers. I also revamped crucial marketplace features such as navigation, checkout, and product details, collectively increasing conversion rates significantly.
TeeChip is an online marketplace that enables entrepreneurs and designers to sell custom-designed products using a print-on-demand model. I spearheaded the creation and implementation of TeeChip’s first design system, leading to a comprehensive marketplace redesign. This new design system decreased time to market by 75%, facilitating quicker design implementation by engineers. I also revamped crucial marketplace features such as navigation, checkout, and product details, collectively increasing conversion rates significantly.
TeeChip is an online marketplace that enables entrepreneurs and designers to sell custom-designed products using a print-on-demand model. I spearheaded the creation and implementation of TeeChip’s first design system, leading to a comprehensive marketplace redesign. This new design system decreased time to market by 75%, facilitating quicker design implementation by engineers. I also revamped crucial marketplace features such as navigation, checkout, and product details, collectively increasing conversion rates significantly.
TeeChip Marketplace
TeeChip Marketplace
3/5
Role
Role
Lead Product Designer
Lead Product Designer
Duration
Duration
2023 - Present
2023 - Present
0 → 1
0 → 1
Web 3
Web 3
DeFi
DeFi
Crypto Trading
Crypto Trading
Web & Mobile
Web & Mobile
Product Design
Product Design
Branding
Branding
Butter is a dynamic crypto exchange that blends a decentralized token swap on Mantle L2 with a centralized perpetuals exchange for trend-driven trading. I established Butter’s visual identity, launched its MVP featuring token swaps and NFT trading, and contributed to securing funding. My efforts helped Butter achieve rapid success, becoming the second top protocol on Mantle and earning the runner-up spot in Blast’s Big Bang Competition .
Butter is a dynamic crypto exchange that blends a decentralized token swap on Mantle L2 with a centralized perpetuals exchange for trend-driven trading. I established Butter’s visual identity, launched its MVP featuring token swaps and NFT trading, and contributed to securing funding. My efforts helped Butter achieve rapid success, becoming the second top protocol on Mantle and earning the runner-up spot in Blast’s Big Bang Competition .
Butter is a dynamic crypto exchange that blends a decentralized token swap on Mantle L2 with a centralized perpetuals exchange for trend-driven trading. I established Butter’s visual identity, launched its MVP featuring token swaps and NFT trading, and contributed to securing funding. My efforts helped Butter achieve rapid success, becoming the second top protocol on Mantle and earning the runner-up spot in Blast’s Big Bang Competition .
Butter is a dynamic crypto exchange that blends a decentralized token swap on Mantle L2 with a centralized perpetuals exchange for trend-driven trading. I established Butter’s visual identity, launched its MVP featuring token swaps and NFT trading, and contributed to securing funding. My efforts helped Butter achieve rapid success, becoming the second top protocol on Mantle and earning the runner-up spot in Blast’s Big Bang Competition .
Swap & Perp Exchange View
Swap & Perp Exchange View
4/5
Role
Role
Lead Product Designer
Lead Product Designer
Duration
Duration
2023 - Present
2023 - Present
0 → 1
0 → 1
Mobile Game
Mobile Game
Music Game
Music Game
Concept Development
Concept Development
Fundraising
Fundraising
Design Consulting
Design Consulting
Dalcomsoft, an innovator in interactive music games known for their SuperStar series, including titles like SuperStar SMTOWN and SuperStar BTS. Building on this legacy, I co-developed Project 45, a new gaming concept that fosters a vibrant ecosystem for music artists, note creators, and rhythm curators. This platform features a rapid 45-second 'quick play' mode and a 'Rhythm Royale' competition, both engineered to maximize user engagement and promote virality.
Dalcomsoft, an innovator in interactive music games known for their SuperStar series, including titles like SuperStar SMTOWN and SuperStar BTS. Building on this legacy, I co-developed Project 45, a new gaming concept that fosters a vibrant ecosystem for music artists, note creators, and rhythm curators. This platform features a rapid 45-second 'quick play' mode and a 'Rhythm Royale' competition, both engineered to maximize user engagement and promote virality.
Dalcomsoft, an innovator in interactive music games known for their SuperStar series, including titles like SuperStar SMTOWN and SuperStar BTS. Building on this legacy, I co-developed Project 45, a new gaming concept that fosters a vibrant ecosystem for music artists, note creators, and rhythm curators. This platform features a rapid 45-second 'quick play' mode and a 'Rhythm Royale' competition, both engineered to maximize user engagement and promote virality.
Dalcomsoft, an innovator in interactive music games known for their SuperStar series, including titles like SuperStar SMTOWN and SuperStar BTS. Building on this legacy, I co-developed Project 45, a new gaming concept that fosters a vibrant ecosystem for music artists, note creators, and rhythm curators. This platform features a rapid 45-second 'quick play' mode and a 'Rhythm Royale' competition, both engineered to maximize user engagement and promote virality.
Confidential, Dalcomsoft only ©
Confidential, Dalcomsoft only ©
5/5
Role
Role
Lead Product Designer
Lead Product Designer
Duration
Duration
2022 - 2023
2022 - 2023
0 → 1
0 → 1
Heavy Civil
Heavy Civil
MVP
MVP
B2B
B2B
Web & iPad
Web & iPad
Dashboard
Dashboard
Data Viz
Data Viz
CloudRig is a construction technology company that provides a comprehensive infrastructure construction management system for heavy civil construction companies, featuring tools for bidding, project management, and field operations optimization. I collaborated with the founders to develop their first MVP products. My contributions included designing a management web application for construction companies and an iPad application for field workers to log data. Additionally, I established a lightweight design system to ensure consistency and facilitate rapid product iterations. I also provided ongoing design consultation.
CloudRig is a construction technology company that provides a comprehensive infrastructure construction management system for heavy civil construction companies, featuring tools for bidding, project management, and field operations optimization. I collaborated with the founders to develop their first MVP products. My contributions included designing a management web application for construction companies and an iPad application for field workers to log data. Additionally, I established a lightweight design system to ensure consistency and facilitate rapid product iterations. I also provided ongoing design consultation.
CloudRig is a construction technology company that provides a comprehensive infrastructure construction management system for heavy civil construction companies, featuring tools for bidding, project management, and field operations optimization. I collaborated with the founders to develop their first MVP products. My contributions included designing a management web application for construction companies and an iPad application for field workers to log data. Additionally, I established a lightweight design system to ensure consistency and facilitate rapid product iterations. I also provided ongoing design consultation.
CloudRig is a construction technology company that provides a comprehensive infrastructure construction management system for heavy civil construction companies, featuring tools for bidding, project management, and field operations optimization. I collaborated with the founders to develop their first MVP products. My contributions included designing a management web application for construction companies and an iPad application for field workers to log data. Additionally, I established a lightweight design system to ensure consistency and facilitate rapid product iterations. I also provided ongoing design consultation.
Desktop Dashboard View and iPad Field Log View
Desktop Dashboard View and iPad Field Log View
Pre-Pandemic
Pre-Pandemic
A Little About Me
A Little About Me
Over the past seven years, I've led design initiatives at various startups, where I've refined my skills in aligning business goals with technical realities and always prioritizing the user experience.
I graduated from Carnegie Mellon University with a bachelor's degree in Communication Design and Human-Computer Interaction, followed by a master's in HCI. My studies deepened my passion for melding design with technology to enhance user interactions.
I was raised in several countries including the USA, South Korea, Peru, Paraguay, and Thailand, experiences that have made me quite adaptable and eager to embrace diverse perspectives.
I also volunteered for military service in South Korea, serving for two years. Opting to serve despite my exemption taught me the resilience and determination reflected in the military saying, “If you can’t make it work, make it work.”
Over the past seven years, I've led design initiatives at various startups, where I've refined my skills in aligning business goals with technical realities and always prioritizing the user experience.
I graduated from Carnegie Mellon University with a bachelor's degree in Communication Design and Human-Computer Interaction, followed by a master's in HCI. My studies deepened my passion for melding design with technology to enhance user interactions.
I was raised in several countries including the USA, South Korea, Peru, Paraguay, and Thailand, experiences that have made me quite adaptable and eager to embrace diverse perspectives.
I also volunteered for military service in South Korea, serving for two years. Opting to serve despite my exemption taught me the resilience and determination reflected in the military saying, “If you can’t make it work, make it work.”
Experience
Experience
Various startups
Various startups
2.5 Dev, Dalcomsoft, CloudRig, etc
2.5 Dev, Dalcomsoft, CloudRig, etc
freelance designer
freelance designer
aug 2021 - present
aug 2021 - present
NASA HCI Group
NASA HCI Group
master’s capstone project
master’s capstone project
jan 2015 - dec 2015
jan 2015 - dec 2015
Scalable
Scalable
lead product designer
lead product designer
mar 2017 - aug 2021
mar 2017 - aug 2021
Wealthfront
Wealthfront
design intern
design intern
jun 2014 - aug 2014
jun 2014 - aug 2014
Carnegie Mellon University
Carnegie Mellon University
m.a. human-computer interaction
m.a. human-computer interaction
2014 - 2015
2014 - 2015
b.f.a. communication design and human-computer interaction
b.f.a. communication design and human-computer interaction
2009 - 2015
2009 - 2015
Republic of Korea Army
Republic of Korea Army
sergeant / squad leader
sergeant / squad leader
jul 2011 - apr 2013
jul 2011 - apr 2013
Thank you for scrolling all the way down here. This website only displays a limited info about the projects, if you're looking for more, feel free to contact me. 🫡
Thank you for scrolling all the way down here. This website only displays a limited info about the projects, if you're looking for more, feel free to contact me. 🫡
Hyunsoo
Hyunsoo
Andrew
Andrew
Park
Park